Creating SEO your client cares about
Abby Lundstrom
SEO by Abby
- Part 1 Creating SEO your client cares about
Show Notes
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02:34Law firm website structure and SEOLaw firm websites are usually small to medium-sized, with only a few hundred pages, focusing on core pillar pages, bio pages, and a blog system. They prioritize local strategies and target keywords and topics related to the specific areas of law they specialize in.
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04:47Law firm SEO strategiesSmaller law firms prioritize local dominance in search results, targeting the map pack and organic search in their city. Highly competitive areas like big cities, demand optimized Google business profiles, leveraging multiple locations for visibility.
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07:07Content strategy for law firmsFor law firms, it's crucial to have specific landing pages for each type of case they handle. Maintaining a blog addressing common legal questions helps establish trust, build reputation, and provide valuable information to potential clients, despite AI and other SERP features.
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10:17Challenges with content publication for law firmsLaw firms face hurdles in content publication due to strict state bar advertising rules and concerns about legal inaccuracies. This leaves them reluctant to publish informative content on their websites or work with marketing firms, fearing repercussions from the bar association.
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13:20Strategies for improving law firm SEOEnsure the website is technically sound with good site structure, crawlability, and readability. In competitive areas, target less competitive keywords, optimize Google business profiles, and generate off-site buzz through PR opportunities to boost SEO performance.
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17:05Aligning client expectations with digital marketing strategiesIt's crucial to understand what success means for each client and explain their options based on a clients marketing needs. SEO strategists must advise clients on how SEO works and explain why certain actions are being taken to build trust and client understanding in the process.
Quotes
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"For legal matters, people seek comprehensive information before crucial decisions. Law firms can fulfill this need through blogs, establishing trust, enhancing EEAT, reputation, and gaining SEO benefits like backlinks." - Abby Lundstrom
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"Having a well-optimized Google business profile is important for law firms." - Abby Lundstrom
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"The difference between the law firms break into page one, and those who dont is connected to how much PR is surrounding their firm. There are many opportunities for firms to generate off-site buzz that helps their SEO." - Abby Lundstrom
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"It's harder to get that New York City Car Accident Lawyer number one spot. But, there are ways to be clever about it. Start thinking about less competitive keywords to dominate and get people to your site." - Abby Lundstrom
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"Its important to get alignment with your client, understand what they want, and what success looks like for them. They must understand what SEO has to offer, how it works, and what the long-term game will be." - Abby Lundstrom
Up Next:
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Part 1Creating SEO your client cares about
Abby Lundstrom, SEO Specialist and Consultant at SEO by Abby, delves into keeping your SEO clients happy and how law firms leverage SEO. Establishing a robust online presence is crucial for businesses in every sector. However, for law firms, navigating the complexities of SEO presents unique challenges, such as stringent bar advertising regulations and the competition for a spot on page one. Today, Abby discusses creating great SEO for your clients and how legal SEO works.
